A web-ring is a less labor some alternative
to sites exchanging text, banner links, and directory
links. It is a means of getting more links to your site,
to help improve your site ranking in search engines.
It also serves as a free advertising means of getting
more visitors to your site. In short, it has been said,
"The more links, the more hits to your site, the more
hit the more visitors, and the higher your site's ranking
is in search engines" ... which is what you want to
happen, just so that your labor has not been in vain
and your site is not the 209,537th listing of like topic
sites in search engine directories; because then, almost
no one will know your site even exists.
a webring work?
When you (website owner) join a web-ring, you are given
a HTML code or java script (sometimes called a navbar,
navpanel, or SSNB code) to put on your site. And once
you do that and your webring membership is then approved,
every active member of that ring (and every member that
joins, down the road) automatically has a link (from
their site) to yours. Also, this same code provides
a link, from your site, to every other member's website.
When people visit any ring member's website, they will
see the webring navbar, which (when using java script)
often looks like a banner. And once they click on it,
the 'link of choice' will either take them to a list
of all that ring's member's sites or it will begin taking
them directly to the other ring member's websites.
And, if the visitor keeps clicking 'next, on each of
these ring member's sites' webring navbar, they will
eventually return to your website again. And in doing
such, they will have experienced the effect of a ring
of links or circle of links; which is especially nice
for web surfers, too. And otherwise, still, they will
have had opportunity to find multiple sites of like
and similar topic matter, in one place; serving like
a mini directory.